Vidhu Vinod Chopra’s 12th Fail turned out to be one of the most successful films of 2023 and while the film did not make much money in India at the time of its release, it is now getting ready for a wide release in China which will surely increase its profits. In a recent interview, actor Vikrant Massey, who plays the lead role in the film, shared that the film will release on 20,000 screens in China.
“It has been in the works for a few months, but finally the news is out, and everyone knows that the film is releasing in China. There is a huge demand for Hindi cinema or Indian cinema in China. There are more than 20,000 screens [given to 12th Fail]. China really caters to the entertainment sector and hence the numbers [of screens],” he told India Today.
When asked if Vikrant would visit China to promote the film, the actor said, “It is too soon to talk about that, but I am really excited because, after a long time, something like this has happened.” 12th Fail did not witness a wide release in India and managed to make Rs 56.75 crore in the domestic market, as per Bollywood Hungama. On its opening day, the film had approximately 1,347 shows across India, as per Sacnilk. Given its modest budget, this was seen as a big success for the film. Shortly after, the film released on streaming platform Hotstar and received a lot of praise on social media. 25 weeks after its theatrical release, the film is still in theatres in India.
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Films like Dangal, Secret Superstar and PK have done incredible business in China in the past. As per Bollywood Hungama, Dangal earned $196.89 million, Secret Superstar made $118.24 million and PK earned $116.6 million when they released in China.
The release of Indian films in China was banned in 2020 after the tension between the two countries escalated. However, this ban was called off in 2022 with the Chinese release of Sushant Singh Rajput-starrer film Chhichhore.
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