Actor Aahana Kumra has completed a decade in showbiz and is certainly elated about this milestone. However, she also appears to be quite concerned about the current state of the industry. In a recent interview with Hindustan Times, the actor — who made her on-screen debut with the TV show Yudh, starring Amitabh Bachchan — expressed her concerns about social media influencers taking over acting jobs and how this impacts those who simply want to focus on acting.
During the chat, Aahana also mentioned that being an actor has become more difficult today. “Clout and networking are the only things you are getting jobs through. A lot of actors are confused about how to navigate it as we are being told to be aggressively active on social media and get PR agencies. When I started, there wasn’t this kind of pressure to look a certain type on social media and keep doing reels and dance videos,” she said.
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“A lot of casting today is happening based on social media followers. It’s very difficult and excruciatingly painful to get work in today’s time. Even filmmakers who you want to work with are moving towards people with social media clout, the so-called ‘influencers’. So, actors are left wondering, ‘should I become an influencer and start dancing on social media to get a job? Should I start ranting, do mimicry, or be like a Dilli ki aunty?’ Is this how you are going to get a job? Because I don’t think those people will be able to do anything more than that,” a disappointed Aahana pointed out.
Being an outsider was already a challenge for many, but with social media adding to the obstacles, it now seems to compound an actor’s struggles. Explaining the same, the Lipstick Under My Burkha actor said, “It is a very brutal and difficult industry. It won’t give you a second chance as an outsider, though as an insider, you’d get 20-30 films to ruin before you figure out how to perform. Young kids from film families are being groomed from as early as they are five years old to be in the industry. It’s a bit clannish in today’s time. Soon, we will be lacking actors in our industry after a point in India. If you are being told to make a social media reel every day and dance to get cast, who’s going to act?”
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Aahana made her acting debut in Amitabh Bachchan’s Yudh, she has also gone on to star in projects like Lipstick Under My Burkha, Call My Agent, Salaam Venky, and India Lockdown, amongst others.
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