Producer Siddharth Roy Kapur says the metric to gauge whether a project on OTT or theatrical has been successful depends on the numbers which get associated with it, which are mostly authentic. The producer, who started his Roy Kapur Films, said box office reportage of the industry is “95 percent accurate”.
In an interview with Film Companion, when asked the indicators of a successful project, Siddharth Roy Kapur said, “When it comes to theatricals, box office is your report card. That’s very stark and out there in public domain. Our reporting has got reasonably accurate now. The reporting is 95 percent accurate to what our box office is. It is a huge change from the past.”
The metric changes when it comes to streaming platforms, as it doesn’t have any box office number. On OTT, the producer said one of the ways to gauge is whether one has been able to tap into the ‘cultural zeitgeist in the moment’.
“You get that feedback pretty quickly, from social media, people, industry with regards to, ‘Has the show become a water cooler conversation or not?’ That’s one measure.” The other way to find out is through the information streaming platforms provide.
“They have started sharing more information now whether it has worked for them, and what their metrics are. Every platform has a different one. They have become much more transparent with filmmakers whether the show has worked or not worked for them. There is a range of (profit) margin, depending on the production house, talents associated with the project and so on.
“It is still a model that is on commission basis, therefore the production house tends not to own the IP, it is owned by the platform, unless you are producing it yourself and syndicating it, which is not very prevalent,” he shared.
On the work front, Roy Kapur Films has a packed line up, including Shahid Kapoor starrer Deva, Matka King and the adaption of William Dalrymple’s The Anarchy, which is about the rise of the East India Company.
Click for more updates and latest Bollywood news along with Entertainment updates. Also get latest news and top headlines from India and around the world at The Indian Express.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
