Fahadh Faasil is currently revelling in the success of his recent film Aavesham, which is poised to surpass the Rs 100 crore mark worldwide, making it the fourth Malayalam film to achieve this milestone this year alone. At the same time, 2024 has proven to be Fahadh’s year as well, with Premalu, a film he co-produced, also receiving critical acclaim and commercial success, joining the Rs 100 crore club by grossing Rs 131.4 crore before concluding its theatrical run recently.
While Malayalam cinema has been experiencing a positive trend in box office performance this year, with several films emerging as major hits, Fahadh recently expressed surprise at the substantial surge in the industry’s business.
“There is a huge surprise factor with the trade. There’s been a huge growth of 40 to 50 per cent in theatrical revenue. Primarily, I believe all the films are very good — be it Manjummel Boys, Premalu, Bramayugam, Aavesham, Varshangalkku Shesham or Aadujeevitham. These films were very much inviting to the audience and all of them were so different from each other and that’s a plus. Hence, audience were ready to explore these movies in theatres,” he said during a chat with Galatta Plus.
“However, though the trade has grown, Malayalam cinema still doesn’t have a solid backup of an internet (OTT) platform. We need to prove in theatres for any of these things to come in. So, it’s not like how it is for the other industries across India where almost 80 per cent of films (their rights) are sold even before the shoot starts,” the actor-producer observed.
“That way, we are very self-sufficient. We understand the importance of making a film that’s different and makes some noise. I think everyone is on that mode now where the rest, be it business or exposure, is secondary,” he added, emphasising that the next five years hold great promise for the industry
“(My advice to filmmakers is) Do anything you want in the next five years in Malayalam. Do a film without dialogues, or without music, or another black and white film et al. I think this is a time to explore everything. Don’t be apprehensive. Just do it; both the people and the industry are ready. The platform is set, we just need to go and explore it. And, let’s not chase any 100-crore clubs. Let’s just just do some meaningful films,” he urged.
With a domestic nett of Rs 47.31 crore, Aavesham’s worldwide gross now stands at Rs 91 crore, industry tracker Sacnilk reported. Going by the current trend, the movie is likely to cross the Rs 100 crore mark by the end of this week.
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