In a career spanning over 15 years, Ranbir Kapoor has consistently delivered critically acclaimed and commercially successful films, making him one of the most sought-after actors in the industry. Ranbir’s brand value is also substantial, thanks to his established career and versatility.
The actor may not be overly consumed by his brand standing, but his value speaks for itself. According to the 2023 ‘Celebrity Brand Valuation’ report, Ranbir ranks 13th in the list, with an impressive brand value of $57.6 million. Notably, this places him behind his wife, Alia Bhatt, who secured the 5th spot.
Despite this, Ranbir Kapoor’s reputation as a versatile and reliable actor has made him a beloved figure among audiences and brands alike. His name is synonymous with excellence, cementing his status as a sought-after endorsement partner.
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What makes Ranbir Kapoor a coveted brand?
Advertising guru Prahlad Kakkar and trade expert Girish Johar share insights on Ranbir Kapoor’s enduring appeal as a brand ambassador. For Prahlad, Ranbir’s metrosexual image, youth appeal, and family legacy make him a top choice for brands. In a chat with indianexpress.com, Prahlad remarks, “Ranbir Kapoor is a very modern star. Because he is metrosexual, he appeals equally to both women and men. When you look at his film Animal, it was not very pro-women, but it appealed to them as well because he has that in him. Actually, women love him. He and Shah Rukh (Khan) are probably the most loved male actors among female audiences. He has straight 40-45% of the target audience locked because there is no other competition except Shah Rukh.”
Prahlad also attributes Ranbir’s broad appeal to his non-controversial image and illustrious pedigree. “For the males, he is still a symbol of a successful actor with great pedigree. Therefore his brands will always stick to him because he is not controversial. He is loved by both sexes in equal measure and for different reasons. His breeding is impeccable; he is a Kapoor; you can’t beat that.”
On Ranbir Kapoor’s selective approach to endorsements, Prahlad Kakkar notes, “He has to be choosy because if he is not choosy, he will become very sadak chhap (common). He has to keep it exclusive, like Aamir (Khan). Like Aamir, Ranbir doesn’t do too many films, doesn’t do more than three campaigns in a year either, but charges top dollar.”
Prahlad further advises Ranbir to leverage his romantic star appeal rather than pursuing action hero roles. He says, “I think what he needs to do is truly become a romantic film star, not an action hero, but a romantic hero… That’s where his true market value is. He’s lucky to have the right genes, looking young. If he becomes a romantic hero, he can remain one till he turns 90.”
Why does trade look out for Ranbir?
Ranbir Kapoor’s impressive filmography has established him as a top actor in Indian cinema, with a consistent impact on the trade and audience. Although not all his films have resonated at the box office, they have undoubtedly contributed to the excitement of cinema. Trade expert Girish Johar shares his perspective on Ranbir’s lasting charm and notable box office achievements.
“As per trade, Ranbir Kapoor is the topmost star-actor in the fraternity,” Johar states. “He is one of those few stars who has given Rs 100 crore day one, gross box office collection worldwide. So his brand value is among the topmost stars of our country, all the languages combined.”
Ranbir Kapoor’s deliberate approach to film selection has also contributed significantly to his success. Johar explains, “See, Ranbir has consciously done very different movies, right from Brahmastra to Wake Up Sid to Barfi! to Tamasha to Rockstar, among other films. So his decision and selection criteria is very different and that is why he is very sought after, not only by the audience but also within the fraternity.”
This unique approach has made Ranbir a coveted collaborator for directors too. Johar notes, “All directors with different storylines want to work with him. So whenever he comes out with a film and attaches himself to a project, everyone is excited and everyone knows that it is going to be something different.”
Girish Johar further emphasises how Ranbir Kapoor brings immense value to any project he associates with. He says, “Well, he is among the topmost stars of the country. When he associates with a project, he brings a lot of credibility. There are certain revenues that are assured, and the box office is huge.” Johar adds how despite fluctuations at the box office, Ranbir’s stardom remains unwavering. “He is one of those stars not affected by the box office. His stature is growing with every film and he has a long long way ahead.”
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