Filmmaker SS Rajamouli on Tuesday attended a press conference for the upcoming animated series based on his Baahubali film franchise – Baahubali: Crown of Blood. During the media interaction, the director, whose last film RRR went on to become a hit worldwide, revealed that he spent “zero budget” on the promotions of Baahubali.
Rajamouli shared how intricately the promotions of Baahubali were planned so that all the money was spent on making the film rather than on promotions. He said, “The first thing is that I don’t think high of myself. I don’t think low of myself. If my next project is coming out, I don’t assume everyone will be waiting for it. At the same time, I don’t think I am a nobody. I try to be in the right frame of mind and always eager to look for newer audiences. So how can I reach to the newer audiences and how can I make them come and watch my movie? How can I invest in them? That is the only thought that drives the entire publicity campaign.”
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Describing how he and his team “did a lot of homework” to not spend money on promotions, the director further shared, “When we said that we spent zero budget on Baahubali, that means yes, we didn’t buy any spots, we didn’t pay any papers and websites to put up the posters or anything like that. But we did a lot of homework for that. We created so many videos. We created digital posters internally. We released the characters. We released the making videos, so we did a lot of things. So a lot of publicity happened but the thing is that we didn’t spend money to do it. We just used our brains and time to do it.”
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“Each film is different. Each product is different. You market it focused on product to product, but the base of it is that we constantly strive to bring in new audiences and get them interested in the product,” Rajamouli concluded.
Baahubali: Crown of Blood will stream on Disney Plus Hotstar from May 17.
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