A film can shake one’s conscience– and in the case of Karan Johar’s Lust Stories short, vibrate it as well. Somen Mishra, film producer and Head of Development at Dharma Productions, has revealed how the filmmaker’s segment in the Netflix anthology, starring Kiara Advani and Vicky Kaushal, led to an increase in the sales of sex toys.
Johar’s segment from the 2018 anthology featured Kiara Advani, and put spotlight on female sexual pleasure, with its ‘climax’ becoming one of the most talked-about moments from the film. In the final scene of the short, Kiara’s character has an orgasm in front of her family members, while the famous Dharma theme song plays in the background.
Years after the scene went viral, Somen Mishra has opened up about the impact of the short film, which led to a firm selling adult toys officially revealing how they benefited from Lust Stories. He said in an interview on the AnuradhaSays YouTube channel, “That short film went viral for obvious reasons, but the most interesting thing that happened was, there is a site which sells adult toys and in their annual survey, they put out the duration which their sales increased– first was during COVID, second was Lust Stories. The sales increased by 50-55 percent because people were googling ‘Kiara Advani vibrator’, ‘Kiara Advani sex toys’.”
“I thought, ok, we are bringing joy to people’s lives, especially women. They told us, ‘You don’t know what Lust Stories has done for our business.’ I thought, This is going in my CV!’ Because I never imagined that kind of an impact the film would have. Fashion gets affected (by films), I never imagined vibrators would too,” he added.
Kiara Advani and Vicky Kaushal in Lus Stories. (Photo: IMDb)
During an appearance on Koffee with Karan, actor Kriti Sanon had revealed that she said no to several roles, including Kiara’s part in Lust Stories, because her mother would not allow it. “My mom said no to your (Karan Johar) role because she was not comfortable with the nature of the script, given the focus of it was only on sensual scenes. That is why she said better not to do it,” Kriti said.
Lust Stories was a turning point for Kiara Advani, who then found further popularity and acclaim after featuring in projects such as Kabir Singh, Good Newwz, Guilty and Shershaah. On the work front, Kiara will be next seen in the Ram Charan-starrer Game Changer, followed by Hrithik Roshan-Jr NTR starrer War 2.
Click for more updates and latest Bollywood news along with Entertainment updates. Also get latest news and top headlines from India and around the world at The Indian Express.
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
