On Sunday, Shah Rukh Khan unveiled a new poster featuring his son Aryan Khan and daughter Suhana Khan, marking the release of the latest collection from Aryan’s clothing brand, DyavolX. The new line, titled ‘Triple Threat. X-2,’ offers a range of apparel including hoodies, T-shirts, crop tops, and denim jackets, with prices ranging from Rs 16,000 to Rs 99,000.
In his announcement on social media, Shah Rukh Khan shared the poster and wrote, “X-2. Live now. Get yours only on http://dyavolx.com. Limited quantities. Global shipping.” The poster has SRK with Suhana Khan and Aryan Khan.
X-2. Live now.
Get yours only on https://t.co/dc5LPpu9hq
Limited quantities. Global shipping. pic.twitter.com/5SvdBbLEy2
— Shah Rukh Khan (@iamsrk) March 17, 2024
Among the highlights of the limited edition collection is the denim jacket, priced at Rs 99,000, marking Aryan’s first foray into denim design. The hoodies are priced at Rs 41,000 and Rs 40,000 respectively, while the crop tops, including the one worn by Suhana in the poster, are priced at Rs 16,000. The T-shirts showcased by Shah Rukh Khan and Aryan Khan in the poster are priced at Rs 21,500 each. Additionally, the latest collection introduces cargo pants priced at Rs 35,000.
Despite these seemingly high prices, they are comparatively lower than those of Aryan’s debut collection in 2023, which featured a piece worth Rs 2 lakh. The debut collection saw rapid sales, with many items, including Shah Rukh Khan’s signature hoodie adorned with an ‘X,’ selling out within hours, priced at Rs 2,00,555.
During his earlier interview with GQ, Aryan Khan shared how his father Shah Rukh’s role extends beyond being the face of the brand as he brings a little ‘sanity and maturity’ to his ‘edgy’ it . He said, “Some things that would take me some time to wrap my head around were seamless for him. Our brand is edgy, so he’s around to keep some semblance of sanity and respectability, otherwise, there could be too much madness. Because we are an age-agnostic brand, I think we have an interesting balance: I have a more contemporary way of thinking; my father brings a dose of maturity into it. Having perspectives from both ends allows the brand to align with our collective vision as well, which is to appeal and cater to everyone, from a 10-year-old to a 70-year-old.”
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