Shilpa Shetty, in her three-decade-plus career as a Bollywood actor, has also branched out as an entrepreneur. The actor-turned-businessperson recently opened up about how she changed the mentality around brand endorsements in the film industry, as she started investing in companies that she connected with. She told Zoom in an interview that even though she isn’t very ‘astute’ about money matters, she has inherited the business gene.
Shilpa, 48, also opened up about how she studied commerce before she became an actor at the age of 17, because she had to “look after” her father’s business.
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Opening up about how she doesn’t merely endorse brands but also invests in them, she spoke about MamaEarth. She said that when she decided to invest in the brand, the company was valued at around Rs 35 crore, and it has now grown into a Rs 11,000 crore unicorn. She said, “I have made several investments now. Earlier, actors would take money and endorse a brand, and not want a stake in the company. I decided that l’d rather be fully invested and have a stake in the pie and then see how it does.”
Shilpa discussed business like a ‘shark’ on Shark Tank, and said that she is totally aware of her risk appetite. She also opened up on how she puts her money into brands that give “solutions to a problem.” She said that she is conscious about her investments, and endorses only those brands that align with her own ideas about health and wellness.
According to Times of India and Exchange4media, Shilpa rakes in an annual income of approximately Rs 80-90 crore through lucrative brand endorsements, charging Rs 6-7 crore for a single day’s commitment. Her net worth is also estimated at Rs 150 crore. She is one of the most successful actors of her generation and also runs Bastian, a posh restaurant, along with her husband Raj Kundra.
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