After a robust opening at the box office, Article 370, starring Yami Gautam and Priyamani, has continued its strong performance, capitalising on its first weekend. According to Sacnilk, the film grossed Rs 9.50 crore on Sunday, bringing its total domestic earnings to Rs 22.80 crore.
Article 370 commenced its theatrical journey on Friday with a collection of Rs 5.9 crore. It witnessed a notable surge in revenue on Saturday, amassing Rs 7.4 crore, marking over a 25 percent increase from its debut. This upward trend persisted on Sunday. Despite receiving mixed reviews, Article 370 has performed well at the box office, partly attributed to its release coinciding with ‘Cinema Lovers Day,’ which featured discounted ticket prices at Rs 99. Prime Minister Narendra Modi also mentioned Article 370 in a rally in Jammu on February 20 and said that the film will be useful for people to get the correct information.
Released alongside the action-packed film Crakk, starring Vidyut Jammwal and Nora Fatehi, Article 370 has maintained a competitive edge over the three days since their release. On Sunday, Crakk garnered Rs 2.40 crore, accumulating a total domestic collection of Rs 8.80 crore, significantly trailing behind the total earnings of Article 370.
Article 370 delves into the Prime Minister’s decision to revoke the special status granted to Jammu and Kashmir. Comparisons have emerged with Vivek Agnihotri’s 2022 hit, The Kashmir Files, centered on the 1990 exodus of Kashmiri Hindus from Indian-administered Kashmir. While Article 370 surpassed The Kashmir Files in collection during its initial two days, it fell short on the third day. The Kashmir Files grossed Rs 27.15 crore in its first three days of release, whereas Article 370 accumulated Rs 22.80 crore during the same timeframe.
Directed by Aditya Suhas Jambhale and produced by Aditya Dhar and B62 Studios, the film also features Kiran Karmarkar, and Arun Govil in pivotal roles.
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